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About Us




This brand was only set up as a little side project between owners Sam Keeley and Courtney Haymes during COVID-19’s first week of lockdown, to keep ourselves busy and motivated. 

We are both creatives in our own careers and life, Sam is a Tattoo Artist and Courtney is a Hairdresser, we love art and we love being creative and using these skills to achieve an end goal. No matter how big or small that may be teamed together with this we come up with some great ideas for the brand, all the artwork is created by Sam with the input of Courtney’s thoughts, we will eventually do collab’s with other artists too!

We didn’t think or plan it would ever take off how it has, even in such a short space of time. It’s something we are both so proud of achieving already. 

The name of the brand comes from names and symbols used within Sam’s life, his mum’s side of the family are named Cross, plus he always signs his artwork with a dagger of which he also has tattooed on himself, so from this we came up with the name Crossed Dagger Apparel.

It was on May 2, 2020 that Sam’s mum had sadly passed away, From which we will now carry that name down through this brand as a token of remembering her. This will always be a spiral from her life and will go on to represent her traits and attributes as a person but through the brand.

R.I.E.P Julie I T Dudeney (Cross) 
21/03/1970 - 02/05/2020

If you would like to know more or have any questions, please feel free to contact us, we’re more than happy to help! 


All artwork designed & copyrighted by Sam Keeley Tattoo.